"Opportunistic" photo contest still flourish and these are being targeted to photographers who are new in the craft and are not aware of their rights. Some contest organizers even have the guts to stipulate an exclusivity clause stating that all entries shall become the property of the contest organizers - just like the "Me and My Adidas Originals" Photo Contest, which in their mechanics states: Entries become exclusive property of Adidas Philippines, Inc. and maybe used for any advertising, promotional, publicity or retail purposes.
What does it mean? It means that even if you don't win, Adidas Philippines, Inc. can use the images without renumeration to the photographer. Now, isn't that unfair (Adidas by the way is a multinational company who have the budget to pay an entire tri-media campaign but it's surprising to see them resort to this kind of usury)?.
Photographers especially the new ones should think twice of joining this kind of photo contest because by joining this, you are not only hurting yourself but the other photographers as well - and this will just be a vicious cycle unless photographers should assert their rights.
What does it mean? It means that even if you don't win, Adidas Philippines, Inc. can use the images without renumeration to the photographer. Now, isn't that unfair (Adidas by the way is a multinational company who have the budget to pay an entire tri-media campaign but it's surprising to see them resort to this kind of usury)?.
Photographers especially the new ones should think twice of joining this kind of photo contest because by joining this, you are not only hurting yourself but the other photographers as well - and this will just be a vicious cycle unless photographers should assert their rights.
No comments:
Post a Comment